I am not an SEO expert or seasoned content creator but after working for several years in education, I am fairly good in scheduling, prioritising and streamlining.
This is how I approach my posts and it may work for you as well.
I create a very short post just to test the water. Usually it is based on something I am working on or dealing with.
I wait for the response from social media and ask myself: is there any traction, any interest and from whom, what are the questions asked
I decide if I should expand bit more, should I shift the focus a bit or should I drop it altogether
There is one disadvantage – you do have to tweak your tags and keywords as your post is evolving. So it is not for everyone. I think solo businesses or part-time bloggers might save some time and effort by doing this. The big advantage of this is that you can create a highly relevant super niched content for your target audience.
Last year was a struggle. I tried really hard to get out there and make some success. It did not happen…yet. Yes, I am not giving up but boy, it is not easy. This post is more for people who are thinking about “an attractive product” that would sell like a hot cake. Well if you have those skills, this one is for you.
What I miss the most is a just platform or an opportunity where I can showcase my products for a reasonable fee and I get actually discovered. Although many big platforms ‘offer’ that, the practice is different. It is very hard to get discovered without paying for ads or just through Social Media.
Social media were useful years ago, now they have become paid platforms as well and you have to ‘pay to play’. Of course there are those who go viral or get lucky but what percentage is that? No, I am not envious. Good for them. All I am saying that there is a serious need for better and more just platforms. If you are able to help or provide this then you will not have a problem to find clients.
And of course here is my list of my top struggles:
ranking on the platform/ visibility, choosing niche, product, keywords
trying to please the algorithm all the time
being shown to only a small fraction of my subscribers by the algorithm
not knowing whom to trust in terms of courses, e-books and gurus (there are just too many of them)
having limited exposure because of the way how the platform works and is set up
I hope that my next year’s list will be different 🙂 As I said, I am not giving up, yet….
Something I have been doing recently and helped me a lot – journaling. I know it is not a new concept at all. I do my personal journaling here and there and find it very helpful. But this time I though why not do that also for my tiny business. The reason is simple – I just don’t remember every little thing. For example I make a tweak to the product but I forget about it. Then when looking at my analytics, I am wrecking my brain what have I done well that the product suddenly sells…
I have avoided looking at my social media analytics for ages. There are different reasons for that. Let’s say, I just looked at the curves and watched if they go up or down. Very amateurish, I know. For what I was doing – it was enough. At least so I thought.
When I started pinning on Pinterest, I was getting overwhelmed – by the sheer numbers, scheduling etc. I just did not remember what works and the analytics did not help me in this. Hence comes the journaling bit. After years of writing on Post notes and loosing them in a process, I started a simple journal with the following:
No, I will not be complaining. But I do need to say that it was not what I expected. I was hoping to really shoot up this year. Well, it did not happen. Now, when I look back, I am thinking about the positives. With regards to my products, I did see that the idea works. Or rather, yes, the product sells.
However, I made lot less than expected. That is going to be the next step. I will try to find out how to scale it up. So I still feel that I did not get very far, yet.
Here is my list to rethink my strategy:
what worked and why
what did not work and why
how to scale up successful items
find better platforms
find products with better return on investment
learn new skills that will help me to achieve the above