My 5 regrets as an mini solo-enterpreneur

This post is going to be one of the shortest but perhaps one of the most useful ones. I tend to write about a lot about my own experiences and feeling – and those topics are frankly very specific. However, the following points might help you to avoid some mistakes, I have made and I am still making.

  1. Not reading reviews of my products – not that I am so aloof but I am simply too nervous to read the negative reviews, it might be something that grew in me since school years, constantly being assessed is not pleasant but if you want to have a better product – you have to do it 🙂

2. Creating products no one is looking for – I always think up a fantastic product and spend too much time on it, yet there is no buyer for it, simply they do not know this product exists and it is beyond my marketing resources to get it in front the right audience

3. Not diving deep into the niche – going too broad into items that are already saturating the market rather then picking something specific for a group that is underserved

4. Chasing shiny objects – I am blaming You Tube here :), I do spend too much effort on emulating someone else’s way to success

5. Doing too many things at once – I always feel that I am lazy if I don’t do ten things at once :), only recently I have been learning that doing less is better

Any regrets you have? Let me know! How a great week, dear friends 🙂

Being a successful on all fronts is not easy for women

In between 2 styles of work

I have been working with an employer for many years and for myself just few years. Spring is always the time where the big difference is revealed. At my 9-5 work, the tempo is always the same – no matter what season. I turn up, do my thing, go home. There are small changes here and there and there are slightly easier or slightly harder days – but no big surprises. Whereas my own business is very seasonal. Spring is traditionally very slow. After Mother’s Day there is very little activity and I have to wait till September for things to pick up.

This big dip always makes me question all aspects of my little venture. Is it worth it? Am I on the right track? Should I change something? Should I drop it altogether and start something new? Psychologically, it is a difficult time because I tend to overanalyse and dissect everything. Often I get shiny thing syndrome and I waste time with setting up new things, products or systems and in a process I spend far too much of time on that.

I know that I will see the results of my decisions, changes or improvements only when the autumn. It is a long, long wait. During this time I also hold on to my regular job and somehow I feel grateful that I have it and that I am able to do it. I am writing about this because I found out that there are many people in a similar situation and lot of them feel depressed or unsatisfied during this time. So yes, you are not alone. I am also waiting for things to change and my business to become my main source of income. I know it is not going to happen this year and I have to wait.

So don’t give up and don’t feel down, we will get there eventually dear friends 🙂

Home time – coffee and laptop

Provide value and you will be rewarded (eventually)…

I have been working quite hard on my online businesses and feeling bit deflated. The returns are very low and discouraging. I have done this before so I know it takes time. At least a year to get traction and 2 years to build a solid client list. In current conditions it might take even 3 looong years. There are many schemes that promise quick returns and I have tried far too many to know that instant success is highly unlikely. Don’t get me wrong. I am not a pessimist 🙂

I think if you say to someone that they will see results after 2 years – well that is a very unattractive premise. I would also add to this another point. It will take at least 2 years and you do have to do your best. That means – no sloppy jobs, no fluff and no diluted content. I am thinking that many things are diluted nowadays. Just fluffy, inflated with empty words. I rejoice when I find a genuine person who is “not a brand” but an ordinary person. Doing something simply because they like it and they are good at it. Of course these people are still out there and I watch a number of small Youtubers who provide enormous value.

I think there is a huge opportunity if you are able to provide a genuine advice or product with a deep knowledge and expertise. You will reap success for sure but you need to provide ‘real value’ and not just an ‘appearance of a value’. I am trying to do this right know in my shop.

Will the customers recognise the value? I certainly hope so. I am giving it time and will report back in 2 years 🙂 Until then I still believe that real value will get rewarded sooner or later…

Have a great day dear friends, stay safe and healthy 🙂