I have been working quite hard on my online businesses and feeling bit deflated. The returns are very low and discouraging. I have done this before so I know it takes time. At least a year to get traction and 2 years to build a solid client list. In current conditions it might take even 3 looong years. There are many schemes that promise quick returns and I have tried far too many to know that instant success is highly unlikely. Don’t get me wrong. I am not a pessimist 🙂
I think if you say to someone that they will see results after 2 years – well that is a very unattractive premise. I would also add to this another point. It will take at least 2 years and you do have to do your best. That means – no sloppy jobs, no fluff and no diluted content. I am thinking that many things are diluted nowadays. Just fluffy, inflated with empty words. I rejoice when I find a genuine person who is “not a brand” but an ordinary person. Doing something simply because they like it and they are good at it. Of course these people are still out there and I watch a number of small Youtubers who provide enormous value.
I think there is a huge opportunity if you are able to provide a genuine advice or product with a deep knowledge and expertise. You will reap success for sure but you need to provide ‘real value’ and not just an ‘appearance of a value’. I am trying to do this right know in my shop.
Will the customers recognise the value? I certainly hope so. I am giving it time and will report back in 2 years 🙂 Until then I still believe that real value will get rewarded sooner or later…
Have a great day dear friends, stay safe and healthy 🙂