Struggles of a solopreneur

Last year was a struggle. I tried really hard to get out there and make some success. It did not happen…yet. Yes, I am not giving up but boy, it is not easy. This post is more for people who are thinking about “an attractive product” that would sell like a hot cake. Well if you have those skills, this one is for you.

What I miss the most is a just platform or an opportunity where I can showcase my products for a reasonable fee and I get actually discovered. Although many big platforms ‘offer’ that, the practice is different. It is very hard to get discovered without paying for ads or just through Social Media.

Social media were useful years ago, now they have become paid platforms as well and you have to ‘pay to play’. Of course there are those who go viral or get lucky but what percentage is that? No, I am not envious. Good for them. All I am saying that there is a serious need for better and more just platforms. If you are able to help or provide this then you will not have a problem to find clients.

And of course here is my list of my top struggles:

  1. ranking on the platform/ visibility, choosing niche, product, keywords
  2. trying to please the algorithm all the time
  3. being shown to only a small fraction of my subscribers by the algorithm
  4. not knowing whom to trust in terms of courses, e-books and gurus (there are just too many of them)
  5. having limited exposure because of the way how the platform works and is set up

I hope that my next year’s list will be different 🙂 As I said, I am not giving up, yet….

Looking forward to 2021, small business needs, one person business plan

Provide value and you will be rewarded (eventually)…

I have been working quite hard on my online businesses and feeling bit deflated. The returns are very low and discouraging. I have done this before so I know it takes time. At least a year to get traction and 2 years to build a solid client list. In current conditions it might take even 3 looong years. There are many schemes that promise quick returns and I have tried far too many to know that instant success is highly unlikely. Don’t get me wrong. I am not a pessimist 🙂

I think if you say to someone that they will see results after 2 years – well that is a very unattractive premise. I would also add to this another point. It will take at least 2 years and you do have to do your best. That means – no sloppy jobs, no fluff and no diluted content. I am thinking that many things are diluted nowadays. Just fluffy, inflated with empty words. I rejoice when I find a genuine person who is “not a brand” but an ordinary person. Doing something simply because they like it and they are good at it. Of course these people are still out there and I watch a number of small Youtubers who provide enormous value.

I think there is a huge opportunity if you are able to provide a genuine advice or product with a deep knowledge and expertise. You will reap success for sure but you need to provide ‘real value’ and not just an ‘appearance of a value’. I am trying to do this right know in my shop.

Will the customers recognise the value? I certainly hope so. I am giving it time and will report back in 2 years 🙂 Until then I still believe that real value will get rewarded sooner or later…

Have a great day dear friends, stay safe and healthy 🙂