To blog or not to blog

I have tried lots of part-time avenues. And most of them were online and most of them were exhaustive and brought very little return. No matter what the influencer said and no matter what the gurus told.

At the beginning of 2022, I even thought to myself that I am lucky to have a full-time job and maybe that is how it is going to be for me. Just maybe the passive income way was working a few years ago. Maybe I started too late and chose very saturated niches. J was just not getting the proof of concept, I wanted to see.

But you know me by now, I do want to explore all options before I give up. Don’t get me wrong, I still have my Etsy shop (even made a backup website shop), and I am still active on Amazon (even though the sales are meagre). I am not cancelling everything, I have built over the years but it is not just my main focus. I am taking one last shot at the passive income and that is the one I have mentioned recently – blogging.

My aim is to build it to 50 posts and then assess it. Then write more posts but more targeted ones. Let it all seep for a year and then make my last decision about the passive income journey. The main hurdle was to start, the next hurdle was to get through a course (which is very good but very extensive), then choose the NICHE. Yes, there are so many strategies how to choose the right one and the most profitable one. I made a big compromise there – chose a niche related to my work, so I am kind of an expert in it, I do have some unique ideas about it, it is easy for me to write about it…is it the most exciting thing for me? Certainly not. I do not love it but I like it enough. And it has that helping community element which I really like.

So yes, that is what I am testing and concentrating on this year. I am not giving any links as I want purely organic traffic and I want it to be unaffected by anything, including social media.

Currently, I have about 5 pages, 15 posts and a handful of links. Very little traffic after 3 months of its existence. We are talking tens or ones. But, as I said, I have committed for at least a year. So we will see πŸ™‚

I hope you are having more success with your passive income, dear friends!

Tired of passive income hype

Upgrade or not

This one is a short one. I had WordPress.com for several years now. I went from an unpaid plan to a paid one, back to unpaid and again to a paid one.

Since I have upgraded, I have noticed that I do get more exposure, I have got more subscribers and I do have an access to the Help Desk (which I’ve not used). But is it really such a big difference from the unpaid one – I have to say that there is not a big visible difference whatsoever. Maybe if I upgrade then I will see a bigger difference? But frankly, I do not have the extra funds or the patience. When the times come, I will go back to the unpaid plan and this blog will stay the same – a tiny little blog with some of my list and ideas.

There is one more thing I don’t like, and I have to apologise for this. Every time I publish, there is a notification in your Inbox, whether I like it or not. I myself don’t like full Inbox, so I know how it feels. I did try to cancel the notification and let the subscribers decide, unfortunately, it is not possible. This just adds to my overall feeling. that WordPress.com is just too expensive and too controlling.

My new blog is in on a different platform, and I will let you know, how it went. I do need it to age a bit before I make any conclusions.

So that is all for today, have a lovely spring, dear friends πŸ™‚

The truth is, that blogging is hard

My strange strategy paid off

This is going to be very brief. Something surprising happened to me on Pinterest. It might not be applicable to other social media though…

My Pinterest was not doing that well and the numbers kept on going doing. I kept on trying different things and kept on watching every Pinterest guru I could find.

The numbers were plummeting and I could not figure out the reason. What was frustrating was that there was no one, who would be able to give me an answer. I had to face a simple decision – is it worth my time or not? And I decided that yes, it is worth my time. I am a visual person, I like the idea of pins. So I thought to myself – ok – I will be persistent and consistent and not care about what the analytics will say. I will stay with it for three months and I will make a decision then.

The plan was simple – 3 pins on Friday, Saturday and Sunday (that is when I got most traffic) and 1 pin for the rest of the week. Pinning to my most visited board only. Nothing was happening for a while until December. I have attached the most recent snapshot – and it is really surprising. The consistency got me to a lot more clicks within 3 months. So here you go. The strategy was so simple – consistent pinning, and my mindset was basically – I don’t care about analytics…

Pinterest Analytics Screen Shot

Why blogging is not the shiny thing

Blogging is my next venture and this time I am doing it differently. Amazon, Etsy and other of my attempts were very amateurish, to say the least. There was some success but quickly fizzled out or there is a success but not in a monetary sense.

Being a blogger longer time ago was definitely easier. I have quickly found out that most bloggers today treat it as a business and are not just writing about any random stuff. They choose their niche carefully and answer queries that are people actually asking on the net. They write at least 100 posts in a year and those posts are pretty extensive and in-depth. So yes, I do have my second thoughts on going that route as the commitment is MASSIVE and LONGTERM.

I did find a niche that I can work on and write about – sadly it is connected to my full-time job. I say sadly because I do want to escape my full-time job and not to get more wrapped in it. But at the same time, it is something I do not a lot about and offers sound advice. It however curbs my enthusiasm about the whole thing.

I have got a course that I follow and which helps to get over through different hurdles faster – this is the first time I bought a course and I must say, it is paying off. It is hugely motivational as the creator understands how demotivating can blogging be. I have noticed that most successful people in blogging are those who write about their passion (like a hobby they do on regular basis) or they recommend products they actually use and show all the detail that you can get on the shopping sites. The most profitable are those with strong affiliate links, second place would go to those who live on ads and there there is a third group that sells their product or expertise on their blog. I have not found any numbers that would tell me that this third group is the most profitable but I think you can earn a bit this way as well – but it goes in waves – you have good months and bad months. Unless you are big enough and known enough. But that is not what I am writing about here. I am focused on the small, one-person venture, side income.

I know this is not the most inspiring post but I think it is important, to be honest with these things. I will try to get the 100 posts out and then report back – what actually happened. Yes, of course, I have to finish with a list at the end. This is what I have figured about blogging:

  1. needs a commintment 12-18 months
  2. 100 posts minimum (2 posts a week)
  3. In-depth useful information that is sought by people on the net
  4. Choosing a topic that can be monetize through affiliate, ads of via own product/service
  5. be prepared not see any results for many months
  6. get a course or find someone who will motivate you

And with that, I am going to close today. If you have an experience with blogging – good or bad – and would like to share it, please do πŸ™‚

Have a great February everyone and stay with whatever you doing, remember it is often the marathon and not the sprint that works for us – one-person business owners πŸ™‚

Blogging in 2022

Is blogging too lame for 2022?

So, 2021 is almost over and I have one question on my mind: Is blogging the answer to my goal? (I still want to retire early hahaha, dream on girl…)

Anyways, I did try the Amazon route – unsuccessfully. Simply because I found out that I need to invest a lot more money than I have or want to. I tried the good old printables but that did not work – yet. Tried the Etsy route – unsuccessfully again. I am not quitting, don’t get me wrong. But I am scaling down significantly on these three. There is this nudging feeling: “Don’t give up, yet!” What if this is not the right time to give up on these channels. One thing I have realised is that sometimes people breakthrough simply because of staying with something for a very long time. When I listen to my favourite YouTubers and Bloggers – they all started at least 5 years ago. In that sense, my ventures are very ‘green’ and I should be more patient. My biggest regret so far is how much time I have put into all these. I know that I will not get that back and that is also the reason, why I am looking for something that will not bring the same disappointment.

These two new channels are – Blogging and YouTube. Yes, I know. It is nothing new and shiny. Especially blogging. I have avoided that path simply because I had this blog and used it as my little diary. I am not massively into writing and I am not super excited about blogging – but – and this is the pragmatic side of me talking – I know that the other channels I tried, have a very low barrier to entry and as such, they are over-saturated. Whereas blogging is fairly hard to sell to people. Most of them react like me. Blogging? Really? Not everyone likes writing and is willing to do it for a long time without getting any monetary results. So yes, it is hard, not shiny and needs long-term commitment. But on an upside that makes a higher barrier to entry, right? Also, as long there is internet – there will be blogs. Just think about it. What do we have on Google when we are searching for things – ads, ads, ads, then big websites (brands) and blogs. Guess which one I like to read? Right, the blogs, especially those small blogs from people who are sharing their real experiences – simply because there is the REAL value. And that will not change, no matter how the internet world is going to change. I can see that even from this tiny blog of mine, which I started just to share things that work for me.

So, the decision has been made. Of course, I will let you know, how is it going and hopefully by the end of 2022, I will have something good to write about. I have included one motivational video for you, in case you have been asking yourself if blogging is dead or not.

Have a great 2022, dear friends πŸ™‚

Success in 2022

This post is for my loyal followers and friend who stuck with me and kept on reading and following this. I think you know by now that I am writing it in a very honest manner. Yes, I am still not able to answer the question that resonates through most of my posts: “Is it possible to retire early simply by building a side hassle as an extra source of income?” To keep it honest, in my own experience the answer by the end of 2021 is: “No, it was possible to achieve it, yet.”

But don’t forget, this is just my own experience and your experience might be completely different from yours. Actually, if you were able to achieve it, please do share it in the comments. It would give me and others hope.

I do not want to sound too gloomy. This was meant to be a happy, Christmasy post. I am not losing my optimism and I will continue with this blog so you will be able to see if there is any improvement. I have restructured my focus and doing things differently in 2022, I have to, otherwise, another burnout is imminent. I will be writing about it in January when I set up everything

So, now what I have for you. I am going to share the most popular posts. It reveals what people care for, what are they interested in and are willing to read about in greater detail. My hope is that it will helpful to you and your own ventures.

  1. the winner is ‘Testing the social media algo’, it had the most likes that I ever got on my blog. It shows me the following (yes, I can’t help myself to include a list πŸ™‚
  • Social media is a big topic but providing concrete experience is priceless, if you can do that, you will provide something people are interested. At the same time this information is not widely available or it is not free of charge. I find it as a great potential niche, if you do it right and stay truthful

2. Second place goes to “Provide value and you will be rewarded (eventually)…” this was more of a philosophical post. I wrote it at a time when I was losing sight of why I am doing all of this and kind of reminded myself that everything I do, has to have some value. Frankly, I did not expect many likes on this one as it is not providing any concrete information. It belongs to motivational posts.

I think this shows me, shows us, what people (clients and customers if you like) want. They want V A L U E. This is one of the reasons why I am changing my approach for 2022. I will be looking at my products and asking myself: What value does this product provide? Is there anything in it or is it just empty fluff? A big takeaway for me personally.

3. And last but not least is “Where to put your energy“. Again, it is a post that brings something concrete – data from different sources and research papers. It shows that providing concrete data is a value, people appreciate and want to read about. Moreover, the topic was based on my own questions about one-person business: ” Am I wasting time on something that has no chance of success?” I think that you will agree if I say, that T I M E is one of the most valuable assets small business owner has. We just can’t afford to waste it. If we are using our free time, after work hours, weekends and holidays to create something – we need to know that it is worth it.

I hope that this information will help you in some way and that you will accept it as a small Christmas present from me.

Dear friends, let us make the year 2022 a successful one!

Merry Christmas everyone!

Finding “the thing”

Does your business have to be your calling? Not necessarily – but I would argue, that it should be as close to it as possible. I know that many people are not sure what it is they actually want to do. I am not different. Sometimes I know exactly what it is and sometimes I doubt it. Moreover, this can change over time as well. However, try to find some area or niche that is close to your heart. You will stick with it for longer and hence you are more likely to succeed.

  1. What would be your interest (hobby) if you did not have to think about money?
  2. What would you do if you had an unlimited time available to you?
  3. What do you like to do and you dont mind the time spent on it?
  4. Do you prefer to make things or teach how to make them?
  5. What are your strenghts?
  6. What compliments do you get from others?
  7. What kind of legacy do you want to leave?
  8. What were your talents in the past (but you dropped them for one reason or another)?
  9. What are you passionate about?
  10. What is missing in your life?

When you have your answers – look for a common theme and your area of interest. Repeat with a week or two weeks gap and compare your answers.

The area of work you are made for should emerge by then.

Good luck, dear friends πŸ™‚

Prompts to think about – especially for solopreneurs

Have you been doing it wrong?

I certainly have. If you have read my last post, you know that I have been doing some analysing and deep diving in order to be more successful in 2022.

Here are my conclusions that might help you to rethink your strategy or save some money, especially if you are just starting out your new business.

I was wrong on the following:

  • Internet is a vast ocean and there is a space for everyone
  • Free social media are there for me and will help me to build my business
  • I don’t need to advertiseΒ 
  • I don’t need to sell locally and I can rely only on my online clients/customers
  • I need to produce as many products as I can (the more the better)
  • I need to be on as many social platforms as possible
  • If I am patient enough, I will succeed
  • If I watch enough β€˜how-to’ videos, I will know everything
  • If I buy courses from people who made it, I will make it too
  • Having the right keywords and SEO will guarantee the success

I thought that it might be useful to put all the myths in one post. I might dive more into each one in 2022. Let me know if you have some myths, I should add to my list πŸ™‚

In the meantime stay awesome, my friends πŸ™‚

Myths that I have learnt from my own journey is a one-person business.

Prepping for 2022

Every year Quarter 4 comes. Lots of hopes hanging on to it. It was a really good time for me two years ago. All the sales were up. Statistics were up. Hopes were up. It really looked like I am on to something and I will be able to ditch my 9-5 job.

However, in the last couple of years, things have been stagnating somewhat. Numbers went down and it seems that I will have to start all over again. I know, Q4 is not over yet but the numbers don’t lie.

I think one of the hardest things is to stay motivated. If you are the only person in the business, you just have to rely on self-motivation. Of course, your family will support you but my guess is that most of the heavy lifting has to be done by you. So this is what helps me to do that:

  1. I recognise that there will be times when business stagnates. I am honest with myself while not being overtly pessimistic nor optimistic.
  2. I look at the current numbers and compare them with my stats from the previous years.
  3. I look at all things that I have changed during the year, ie. my business strategy, implementing new products etc.
  4. I look at my expences – did I spent more and what were the main expenses
  5. What was my workflow? Did I keep my routines? Did I procatinate a lot?
  6. Was I seduced by a ‘shiny thing’ that actually slowed me down and cost money?
  7. Which Quater was best and why?
  8. Which product sold most and why?
  9. Which social media was the most useful to me?
  10. What was happening in the industry in general (trends and influencers) and did I implement any of it or did I stay out of it?

Once I have all this information, I will start making radical decisions on what worked and what did not. I try to be as honest as possible as I know that will pay off in a long run. If I paint things too rosy, I might head off for a disappointment next year. If I am too pessimistic – that is not a good starting point to anything. So I am always aiming for a balanced view.

The hardest thing for me – is to drop things completely. Like a product I really like or I believed in. I think it is because over time I get attached to it. Not only because of the time I spent on it but because I genuinely believe that it is a good one. I often think of myself as a customer – and then it is really easy to fall in love with a product blindly. The truth is, if it did not sell, for whatever reason, I need to move on to something else, no matter how much I like it or I believe in it. I always find this bit rather sad – yes, business is an emotional affair for me. I am not able to look detach myself completely. It is always personal for me πŸ™‚

Then I always streamline my work routine and cut it to a minimum. That way I know, it will be manageable and I still keep my motivation going. Also, I know, that during the year this routine will grow and grow and will be ready for trimming by the end of the year again. The work routine for Q1 is very bare. And I mean – VERY. Otherwise, I am not able to keep the focus, energy and motivation needed.

One more thing. I used to get very dispirited when I compared myself to others. Especially those, who were very successful. I thought automatically and rather naively, that I can do it as well. And of course, when I look at my numbers at the end of the year and compare them to the industry’s best – I am not anywhere close to them. What helps me here is reminding myself that most of the industry giants have been in it for many years – 10 and more! Some of them did not see any results for the first 2 or 3 years, yet they kept going. They have lot more resources, teams of people, freelancers and so on. So I look at them as an inspiration but I do not compare the numbers.

If your motivation dwindled, my friends. Don’t despair! It is normal. Especially during this time of the year. If you recognise it as a part of a process, you will be able to carry on. Wishing you all the best for 2022 and make it a great one πŸ™‚

Photo by Monstera on Pexels.com

Where to put your energy

I have had this question on my mind recently: “Am I wasting my time on some of my business activities?” Some of them seem to go nowhere. How long it will take for them to take off? I have wasted a lot of energy on new products and marketing them on various social media. The results are highly unsatisfying. I did few courses and I listened religiously to some industry gurus. So I decided to do some digging myself. I know the approach may not be the most scientific but at least it is based on tangible data.

My hope is that it will steer me in the right direction and I will not be wasting as much energy as in the past few months. Here is some data I looked at and it might help you as well, although I am aware that people are different and everyone has their own unique needs and goals.

  1. Amazon – 9.7 million sellers worldwide but only 1.9 million are actively selling, Less than one in ten active Amazon sellers generated over $100,000 in annual sales, and 1% of the sellers hit the $1 million sales marks this source: Oberlo.com. My questions – Why are there so few active sellers? What happened to the rest? What to think about the odds 1:10? What is the 1% of 1.9 million?

2. Etsy revealed it had a $349.25 million net income in 2020 and there were 4.1 million active Etsy sellers in 2020. A really nice and comprehensive breakdown can be found here. My question – If I divide the total by the number of sellers, I get 85 USD an average per seller!

3. Red Bubble – revenue of artists 67.4 million and 700 000 artists and designers are currently on the platform. source for more details can be found here. Again, if I divide the total numbers, I get 96 USD per seller.

O.K., I know I am not a math wizard and this is not, how you do a market analysis – but I did need a quick glimpse. According to my humble maths, Amazon still comes on top for sure. Now the question is, do I view the odds 1:10 as good or bad odds…As I am an optimist, I would say, it is still worth a try but I am not so starry-eyed as before, realising it might be a longer journey than I originally thought.

By the way, I will continue my ventures with Etsy and other platforms but looking at it differently now. And please, carry on with yours as well. Remember, I am not an analyst, and it is your business after all.

one person business, dilemma and decisions that have to be made, difficulties of one-person business