Steps to set up your social media schedule

Not everything fitted into my previous post on Social Media. There are some points I think should be mentioned.

Before I decided on which social media I will stay on and which one I will drop, I ran several months of testing. I was mainly looking for these three variables:

  1. Which media is popular with my audience
  2. Which media gives me a push for free
  3. Which media does not emphasise recency

It took me a long time to figure this one out and this will be different for you simply because your business/product/audience might be very different. I don’t think there is one formula for all. I have received lots of advice at this point but I was very confused about all the contradicting suggestions. That added to the confusion and slowed down my process. I would recommend that you follow your own needs and common sense while taking all the advice with a pinch of salt. And to be fair. Most probably the bulk of confusion is caused by the constant changes in the algorithms. It is almost impossible to keep up with them. Therefore focus on what will work for you in the long term regardless.

After several months, I was able to figure out which media did not work for me and should be dropped. The second step was figuring some sort of schedule that will be sustainable and will not drain me. I do not want to slave the media. That is not what I am looking for. Quite the opposite. I figured that the algorithm will accept my schedule if I keep it regular while pushing me here and there to ‘produce’ more.

  1. how often do I need to post
  2. minimum of time need
  3. what type of post works

This step was even more individualised. Here your research skills are more important than ever. And really only you will know what works for you. Once you know it – double down.

And the last step is probably the hardest. Staying with it…I consciously limited my time on social media as a consumer. It ate too much of my time and sometimes I would not even know what I am reading or watching. Instead of that, I go first to creating my pins/posts first and only then I spent some time catching up or checking the trends. This helped me enormously in sticking with it.

  1. limiting my own consumption of media
  2. creating my posts/pins first
  3. following my schedule

If you are posting regularly, you probably know by now that the job is never finished. There is always another pin or post that needs to be done. I would love to get to a point when I am using only one social media. That is what I am working on long-term. I am not keen on posting for the rest of my life 🙂

I am hoping to achieve that by zooming on my analytics. But that I will keep for later perhaps.

P.S. I almost forgot. You can use my template and check your own schedule for Social Media. Is it working? Is it effective? Or does it need tweaking 🙂

Have a great week dear friends!

More about Social Media can be found here.

Testing social media algo :)

Every year, by the time August comes, I review all my activities and I start thinking about the Christmas market. Not so last year. Well, we all know that it was a very atypical year. Nothing planned worked and frankly, I got dispirited by it all. I thought to myself that no one is going to be interested in my products – frankly, they are not essential for life. And the shops that were making any profits were only those that had face masks, cleaning products, disinfectants and so on.

I was overwhelmed at work as ironically, we had to and were expected to work hard no matter what. The motivation for my own side business hit all time low and stagnated. Now, when things are moving again, I hear from people around me: “Ecommerce is saturated, everyone is doing it, so many newcomers create an enormous competition”…and so on. I am not debating here what has happened to the e-commerce, rather I am looking at it with fresh eyes. Sometimes it helps to start with a blank sheet paper again and toss out things that do not work anymore.

In this post I am looking at the social media and my relationship with them. I know that there were more people on social media than usual, but still some patterns have emerged.

Instagram – Once integrated with Facebook, I thought that there is no point posting there but fortunately recently there are some good changes. Mainly, I can again reconnect with my followers, I don’t seemed to be penalised from not showing up every single day and there is a steady growth, if you are steady. Instagram Reels have a big potential. For me personally more interesting than TikTok (the target audience of TikTok is not my audience).

Pinterest – I have seen numerous videos that were stating that it is the best platform. For me it was like that at the very beginning. I got a quick boost and the impressions were getting higher and higher until the algorithm changed and I faced a downward spiral. Nothing helped and now I have the same amount of impressions as when I have started. I would still say that it is a very good media if you have products related to certain industries and audiences – weddings, new couples setting up their homes, furniture of any kind, motherhood and parenthood topics, viral and trendy products etc. You do have to post regularly and preferably several pins a day or at least a one pin a day. For me this became very gruelling to keep up with. I am not dropping it though as it did drive a moderate traffic to my Etsy shop.

Blogging – I thought that no one is blogging in 2021 {hahahaha), just did not seem trendy and seemed bit lost among all other media. I was pleasantly surprised. There is a potential if you are willing to give it a time, and I mean a long time (like a year or two), of course there are exceptions but I am writing about my own experience and this is how it seems to me.

You Tube – Yes, it has potential. But again, you have to give it time as the growth is painfully slow. You need to be willing to create content without any rewards – for many months, sometimes I think that the Algo is testing us whether we can make it and how much we can endure.

I must say, that after 6 months, I started to dislike the social media. They seemed like these massive monsters that are always hungry and never satisfied. The AI always wants more and more…and it became unsustainable. I am a one person business after all and I would need to have clones to juggle them all. So, it was time to scale down and create a routine.

And here it is:

Friday – create one week of Pinterest posts 2 hours after work

Saturday – create Instagram posts plus check likes/comments – 2 hours

Sunday – create one blog post and one or more YouTube videos – 5-7 hours

Rinse and repeat. If I have some extra time on work days so yes, I will make an extra pin, post or whatever.

I know it seams very simple and maybe not enough – but it did the trick for me. I feel sane, I feel that I can manage the Algo and Also does not hate me for doing that. And lastly, I do get some rest on work days.

I will keep you posted if this routine worked for me long-term. In the meantime dear friends, don’t get swallowed by those beasts, remember – they will always be hungry! Rather, think of your own energy levels, how much you can give them and at the same time still lead fairly happy life 🙂

More on Social Media scheduling can be found here.

Which media is worth your while?

First step for “one person business”

Do I need this first step? Do I really need to find my “Why”? The answer often seem obvious, right?

Well, the most obvious thing seems to be “the money”. Yes, it’s great having some extra income but why would I be giving up my free time to do something I don’t even know if it will take off?

Of course, it would be nice to be free from the usual 9-5 routine, daily commute, tiredness at the end of the day and lack of free time. But for me personally, it is also a lack of time for my own hobbies. I have lots of them and I simply do not have any extra time to develop them or just to keep them. My weekends are all about the family – which is great, don’t get me wrong but there is simply not enough time for “me time”. 

Hence, I started thinking to myself, how to get back to things, I truly love to do. And I thought to myself, why not making one or two of my hobbies into a side hassle. I know that there are lots of people, who will tell you that you should not think that your hobby equals a business. And they are right up to a point. But I do think that if you are going to commit few years of your life to something – you should be passionate about it and you should love it. Otherwise you will burn out really quickly. Let’s say that you are willing to work hard for 3-5 years on a side hassle, every day after you come home. Yes, then you need a strong motivation.

“Why” is also important for your customers. They do like your story. And you would not believe, how often I am asked why I bother doing something outside my regular job. 

So, when you are starting and staring at the blank paper – I recommend putting down 2 things.

  1. “Why” I am doing this
  2. How long will this “ Why” keep me going 

It seems fairly simple as something that can be done in 5 minutes. But I think that it is really helpful to take couple of days thinking about this. I would sleep on it. Definitely. Then, when you know your answer, write it down in your journal or print it out and keep it somewhere, where you can see it.

It will be a constant reminder and a very helpful tool, especially during those time, when things will not go right and you will want to quit.

I know that some people will feel: “I know, why I am doing this! I don’t need to be too philosophical about that.” And that is o.k. If you feel that way, you can jump straight into the next step and that is all about  the magic word “What”. 

Have a great week dear friends and make it a productive one 🙂

What is your “Why”

When business is part of you

This post is very short. Basically I am just stating the obvious. We give everything to our business. Time, money, enthusiasm. We try to do everything under the sun to grow it. But we often make one simple mistake – we forget that we are part of it. If all our energy goes into the business, how are we replacing that energy?

There are so many people saying, you have to look after yourself otherwise you will run out of the gas. And this is so true and so simple. I had so many mini-burnouts. So many times I was saying to myself, why bother? My 9-5 gives me holidays, free weekends, public holidays, cheque at the end of the month…When my motivation dwindled it was usually because of the lack of energy.

This year I am trying to do something different. I am taking myself as a part of the business – part that needs to be taken care of, needs refuelling, needs some recharging….

I have made a very obvious list and stuck it on a fridge to remember:

  1. Hydrate yourself
  2. Choose healthy food
  3. Get some fresh air every day
  4. Move and enjoy it
  5. Quiet time without any device or distraction

Will let you know if that help but I have a feeling that it will 🙂

Have a great summer dear friends and don’t forget to look after yourself!

Self-care for small business owners

Are frenemies good for you?

To put it bluntly and to save you some time – the answer is: “No!”

I know that people are often scared about what will the others think. In this time and age everyone knows about everyone, right? But do you really have to waste any energy even thinking about this? Yes, there will always be people, who will not want you to succeed, who will try to laugh at you or who will try to ridicule what you do. So what? No, really – SO WHAT? I wrote about this in my post on toxic people some time ago.

Think about it the other way round. If someone goes all the way to find out the details about what you are doing instead of doing something constructive for themselves – isn’t there something sad about it? What really happened to their dignity that they have to belittle others to build their self-worth? O.K., they might find temporary satisfaction from learning about your struggles or they might have someone chiming in. But you don’t need to care, you are too busy with your own business, right? Rather than wasting time on toxic people on social media – work on your new project. That is what will pay off.

I did have this kind of conversation with someone recently and it even happened to me. I admit that I am always surprised that people need to do that. But remember. You are building something for yourself, that is build purely on your own effort, knowledge and ability. No one can tear it down just by words that are often empty and without substance. Don’t pay attention to what your frenemies are doing or saying – and keep on going my friends 🙂

When everything is too much…

I am at that stage and I thought that I will share it. I think all sides should be shown. Not only the happy and optimistic one – i.e. just plan, get organised, get routine going and you will get there…

Today I feel completely different and it is not for the first time. After all my planning and research, I see this massive and mean MASSIVE hill. Immense amount of work that needs to be done and immense amount of after hours that will have to be put into different projects. On the top of it, I know that at my 9-5 work the busiest period is coming and I will be coming home feeling like squeezed lemon. At this stage, I am not sure if it is all worth it. Will I ever break free and do what I truly love? Or will I have to do my hours and save from the little I am paid.

At this stage, I am scaling down my ambitious plans and focusing on things that:

  1. I love to do and therefore I will be able to carry on with
  2. are essential for the day to day business and cannot be dropped
  3. not looking at analytics too often and reducing learning hours
  4. putting on hold shiny objects that I really wanted but I know that
  5. there are not enough hours in the day

I do know that this is a mini-burnout and I need to make certain changes. I think the feeling that “I will never get there” is one of the most damaging and numbing to small business and solopreneurs. It is the more nudging as these feelings are often faced alone.

However, I know this is just part of the journey. The journey is by no means rosy. It is a hard work. It is many hours which could have been spent differently (i.e. watching Netflix or YouTube). So if you are at this point as well, don’t despair. Take a deep breath and pause to have a quick mental check. Look at all possible things that can help you – your family, friend, community or someone in a similar line of business. Take it as a part of the journey towards your goals. And yes, it will get better 🙂

Get (more) scientific with your business strategy

Know your weaknesses! This one has helped a lot, especially this year. I know that I am quite emotional about my business. I tend to think that what I like – others will like or that what I need – others will need. I have quickly learned that this is not the case. Basically, there HAS to be a research stage before launching new product or service. I just did not ask myself very fundamental questions:

1. Is there a demand?

2. Is it a reasonable demand?

3. Can I provide better product/improved one?

Now I am not so fixated on certain products and services – and if I see there is no demand – I am ready to drop them.

Another mistake I have been making is rather strange – I have spent far too much time on aspects of my business that I enjoyed and I have neglected other parts that were also or maybe even more important. It stemmed mainly from me thinking that my business is an extension of my hobby…Now I know that no matter how small the business is, it has to be treated as a business and NOT as a leisure activity.

I am planning lot more. Example below. I am thinking through the Year first. Then I break it into Quarters and then into smaller units. I have noticed that weekly planning works best for me.

This year has been mostly about transforming from an amateurish approach to more structured and more scientific approach. I will let you know whether it paid of in January 🙂

Not perfect but serves the purpose. Also satisfies my colour coding habit.

When work morale is low…

I do love spring but I have noticed that spring is not good for my business. I have no explanation for it except for the obvious ones – there are no big holidays, people are more outdoors and not spending that much time online, it is a slow season even for big business and so on.

No matter what I say to myself, the fact is that the business is slow and sometimes so slow that there is none. At this time it is very important to stay motivated and not to become sluggish. It is a Herculean task, I know but with a little bit of organisation it can be done.

First, I start with spring cleaning. Nicely organised and clean desk always looks nice and is more inviting. Next, going through my numerous files that piled up on the desktop so I can hardly find anything on it. It is a time when I do not need to fill order so frantically so I can rethink few strategies that don’t work and some products that do not work anymore. And last but not least, I bring in some new ideas. It is the only time when I have more time to look around, read some inspirational blog posts and watch some motivational videos.

This is also the only time of the year when I am grateful to have my full-time job and not having to stress so much as I know that there will be a cheque at the end of the month waiting for me.

All in all, I try to shake off the low work moral that creeps on me every year during this time. I know it will pass as it always had. So just keep on hanging in there dear friends!

My 5 regrets as an mini solo-enterpreneur

This post is going to be one of the shortest but perhaps one of the most useful ones. I tend to write about a lot about my own experiences and feeling – and those topics are frankly very specific. However, the following points might help you to avoid some mistakes, I have made and I am still making.

  1. Not reading reviews of my products – not that I am so aloof but I am simply too nervous to read the negative reviews, it might be something that grew in me since school years, constantly being assessed is not pleasant but if you want to have a better product – you have to do it 🙂

2. Creating products no one is looking for – I always think up a fantastic product and spend too much time on it, yet there is no buyer for it, simply they do not know this product exists and it is beyond my marketing resources to get it in front the right audience

3. Not diving deep into the niche – going too broad into items that are already saturating the market rather then picking something specific for a group that is underserved

4. Chasing shiny objects – I am blaming You Tube here :), I do spend too much effort on emulating someone else’s way to success

5. Doing too many things at once – I always feel that I am lazy if I don’t do ten things at once :), only recently I have been learning that doing less is better

Any regrets you have? Let me know! How a great week, dear friends 🙂

Being a successful on all fronts is not easy for women

In between 2 styles of work

I have been working with an employer for many years and for myself just few years. Spring is always the time where the big difference is revealed. At my 9-5 work, the tempo is always the same – no matter what season. I turn up, do my thing, go home. There are small changes here and there and there are slightly easier or slightly harder days – but no big surprises. Whereas my own business is very seasonal. Spring is traditionally very slow. After Mother’s Day there is very little activity and I have to wait till September for things to pick up.

This big dip always makes me question all aspects of my little venture. Is it worth it? Am I on the right track? Should I change something? Should I drop it altogether and start something new? Psychologically, it is a difficult time because I tend to overanalyse and dissect everything. Often I get shiny thing syndrome and I waste time with setting up new things, products or systems and in a process I spend far too much of time on that.

I know that I will see the results of my decisions, changes or improvements only when the autumn. It is a long, long wait. During this time I also hold on to my regular job and somehow I feel grateful that I have it and that I am able to do it. I am writing about this because I found out that there are many people in a similar situation and lot of them feel depressed or unsatisfied during this time. So yes, you are not alone. I am also waiting for things to change and my business to become my main source of income. I know it is not going to happen this year and I have to wait.

So don’t give up and don’t feel down, we will get there eventually dear friends 🙂

Home time – coffee and laptop