I have done some research and some thinking. I have been very close to another burnout. Working a full-time job and then working on weekends on my side-hassle was a bit too much as I had only a couple of hours of rest. And that was not enough to recover.
Something had to change to stay sane. I have looked closely at all my side jobs and decided on a dramatic cut. Amazon and Etsy had to be put on the side. I have decided to do only weekly maintenance, dedicating only 2 hours weekly to both. They were not delivering, I have put so much time into Amazon and so much effort into Etsy, yet the rewards are small or none. So yes, radical change was made.
I focused on Zazzle – just starting it and then building it slowly. The idea is that if I am able to sell something in November – I will keep it going as that will be a sign to me that it is worth persuading. I am not emotionally involved in it, not as much as was with Amazon and Etsy. I am more like – whatever…lets’ see.
What I put on the side as well is Instagram. I am not growing and have not been growing for a couple of years. The accent on recency does not suit me. I am staying on it but not going crazy. Same with Tik Tok. I think Tic Tok is great for sellers who have something trendy, something viral and hot. And for sellers who don’t mind having a few good years on Tik Tok and then moving to something else. I am trying to make something that is long-term so that platform is not for me.
What I am focusing on and going to focus on even more is what I call for myself the Golden Triangle. What is it?
- Website (Google)
Why those three? Because they play very well together. This is really important. Your YouTube channel or Pin will get shown by Google and your Website will get shown by Google too. Also, your YouTube and Website connect well – there are now barriers unlike with Instagram where you have to stay on the platform and never ever leave (just joking of course). Pinterest will promote well both Website/YouTube and will not penalize for promoting those two. I can see more growth and more potential from the connection of these three elements hence the Golden Triangle. I think because they ‘work well together they help you to create greater visibility. To keep this going is time-consuming but by streamlining my focus, I think it is manageable. Also, I assume that only one of the three will lay the golden egg in future and the other two will just supplement it and act as a funnel. Time will show if I am correct or not. In the meantime, have a great summer dear friends and may you see your success soon 🙂