So we made it. This is it. The Last Quarter about which we are often told how spectacular it is.
As a tiny solo entrepreneur, I have experienced only one fairly good Q4 on Amazon and that was in 2019. I did have a lot of hope and thought, sure this is it – and it will only get better. It did not. But I am not here to moan. It is usually better if I curb my expectation, it shows me what works and it shows where I have been wasting my time. So in that sense, IT IS a very important quarter. I am always excited no matter what. I will be mainly looking at my Amazon sales, Etsy sales and maybe Zazzle sales as well.
I will not be using paid ads and I will rely on Pinterest and Instagram. Just a side note on Instagram. I have very little reach and all in all I am very tempted to drop Instagram altogether. YouTube is very slow but growing. The blog is probably the weakest point. I was very excited about using the blog as another channel but I think at the moment I am at the sandbox or something as literally there is no traffic whatsoever.
I have been thinking about social media in general. I am aware that many mention saturation and competition but I am feeling differently about it. I think if I could talk to CEOs of any social media, they would tell me: “So you think that we are a charity?” And of course, I know that they are business and they think like a business. That means that they will look at anyone who comes to the platform as a customer or a source. My mindset is different than years ago. Now I know that the platforms will look at my account and think – what do you offer, what do we get from you? Can you bring us more customers? Can you keep people on our platform longer? Can you pay for ads? And sure enough, I have noticed that where I am able to do it, I experience growth. At the moment I am trying to figure out which platform to drop and where to double down.
And I think that Q4 will shed more light on this. I need to save my energy and time to avoid another burnout. I hope that you are doing well and have a great Q4!
P.S. I have noticed that my post is sent out to all my subscribers
whether they like it or not. I apologise for this as I have not figured out
how to change that. If you know, please let me know 🙂