I am not an SEO expert or seasoned content creator but after working for several years in education, I am fairly good in scheduling, prioritising and streamlining.
This is how I approach my posts and it may work for you as well.
- I create a very short post just to test the water. Usually it is based on something I am working on or dealing with.
- I wait for the response from social media and ask myself: is there any traction, any interest and from whom, what are the questions asked
- I decide if I should expand bit more, should I shift the focus a bit or should I drop it altogether
There is one disadvantage – you do have to tweak your tags and keywords as your post is evolving. So it is not for everyone. I think solo businesses or part-time bloggers might save some time and effort by doing this. The big advantage of this is that you can create a highly relevant super niched content for your target audience.