Why blogging is not the shiny thing

Blogging is my next venture and this time I am doing it differently. Amazon, Etsy and other of my attempts were very amateurish, to say the least. There was some success but quickly fizzled out or there is a success but not in a monetary sense.

Being a blogger longer time ago was definitely easier. I have quickly found out that most bloggers today treat it as a business and are not just writing about any random stuff. They choose their niche carefully and answer queries that are people actually asking on the net. They write at least 100 posts in a year and those posts are pretty extensive and in-depth. So yes, I do have my second thoughts on going that route as the commitment is MASSIVE and LONGTERM.

I did find a niche that I can work on and write about – sadly it is connected to my full-time job. I say sadly because I do want to escape my full-time job and not to get more wrapped in it. But at the same time, it is something I do not a lot about and offers sound advice. It however curbs my enthusiasm about the whole thing.

I have got a course that I follow and which helps to get over through different hurdles faster – this is the first time I bought a course and I must say, it is paying off. It is hugely motivational as the creator understands how demotivating can blogging be. I have noticed that most successful people in blogging are those who write about their passion (like a hobby they do on regular basis) or they recommend products they actually use and show all the detail that you can get on the shopping sites. The most profitable are those with strong affiliate links, second place would go to those who live on ads and there there is a third group that sells their product or expertise on their blog. I have not found any numbers that would tell me that this third group is the most profitable but I think you can earn a bit this way as well – but it goes in waves – you have good months and bad months. Unless you are big enough and known enough. But that is not what I am writing about here. I am focused on the small, one-person venture, side income.

I know this is not the most inspiring post but I think it is important, to be honest with these things. I will try to get the 100 posts out and then report back – what actually happened. Yes, of course, I have to finish with a list at the end. This is what I have figured about blogging:

  1. needs a commintment 12-18 months
  2. 100 posts minimum (2 posts a week)
  3. In-depth useful information that is sought by people on the net
  4. Choosing a topic that can be monetize through affiliate, ads of via own product/service
  5. be prepared not see any results for many months
  6. get a course or find someone who will motivate you

And with that, I am going to close today. If you have an experience with blogging – good or bad – and would like to share it, please do 🙂

Have a great February everyone and stay with whatever you doing, remember it is often the marathon and not the sprint that works for us – one-person business owners 🙂

Blogging in 2022

Published by Mona

Questions I am trying to solve: Can a "one-person business" survive? Does it have a chance in today's world? Is it sustainable for more than a few years? Is it something that can work long-term? In my blog, I am mainly creating lists with tips on how to avoid numerous burnouts while working full-time (and hoping to retire early hahaha).

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