Provide value and you will be rewarded (eventually)…

I have been working quite hard on my online businesses and feeling a bit deflated. The returns are very low and discouraging. I have done this before so I know it takes time. At least a year to get traction and 2 years to build a solid client list. In current conditions, it might take even 3 looong years. There are many schemes that promise quick returns and I have tried far too many to know that instant success is highly unlikely. Don’t get me wrong. I am not a pessimist 🙂

I think if you say to someone that they will see results after 2 years – well that is a very unattractive premise. I would also add to this another point. It will take at least 2 years and you have to do your best. That means – no sloppy jobs, no fluff, and no diluted content. I think that many things are diluted nowadays. Just fluffy, inflated with empty words. I rejoice when I find a genuine person who is “not a brand” but an ordinary person. Doing something simply because they like it and they are good at it. Of course, these people are still out there and I watch a number of small Youtubers who provide enormous value.

I think there is a huge opportunity if you are able to provide genuine advice or product with deep knowledge and expertise. You will reap success for sure but you need to provide ‘real value’ and not just an ‘appearance of a value’. I am trying to do this right now in my shop.

Will the customers recognize the value? I certainly hope so. I am giving it time and will report back in 2 years 🙂 Until then I still believe that real value will get rewarded sooner or later…

Have a great day dear friends, stay safe and healthy 🙂

2024 Update:

There is a new trend in social media – provide free content first and then sell. Make your free content/product as good as if it was paid. I like this idea and I want to try it. I am trying to figure out “where can I provide free downloads without being charged for it” (at the same time I want to keep the “customer’s” email. I am realising that it is not easy to do and not many people talk about this. Some of them do – but they promote their own affiliates. Once I figure out the system, I will of course, share it. If you have any advice, I would be grateful. (I am looking into PayHip and Gum Road.)