What Should I Write About – Learn From My Mistakes

Last week I put together the most popular niches on WordPress. It was a revelation for me. I thought that I would be able to guess them – and I failed.

Today, I am looking into my own niches and themes just to see what actually resonated the most with my audience over the years. Well, I was almost always interested in health and food. When I started the blog – it was a golden era of blogging when the main purpose of blogging was sharing your own experiences and advice based on those. So I shared anything that worked for me in the hope that there is someone somewhere who will be helped. Those posts got very few views and they did not make it to my top 3.

Another type of post was sharing posts – I have shared my mum’s journey, her struggle with breast cancer, and her victory. Yes, it was more for me than for anyone else. I was thinking about deleting those, especially when I learned about the EAT policy of Google. I knew that those posts would be hardly seen. And they were.

The last type of posts got the most response. And those were about my struggle to leave wage slavery and to become a solopreneur (or simply a one-person business). Not necessarily a millionaire but a person who is in charge of his own time, a person without a boss, the person who does what he loves and is interested in, the person who retires early, travels the world, enjoys time with his family, has enough time for friends, can play with pets endlessly, can spend whole just reading…utopia right? Well, those posts got the most views and likes. So there are more people like me! Great 🙂 Let’s dream together, no, better than that – let’s get there together!

1. Most likes received: Keeping Everything in One Place (themes: long-term goal setting for a one-person business, platforms, social media, self-growth)
2. Second place goes to: Q4, the moment of truth. I think this is one of my weakest posts but the title is catchy and people are always curious – how much did you earn and how you did that. If you can share that, I am sure, you can drive more traffic purely based on this. (themes: earnings, Q4)
3. Last but not least: Where to put your energy. This one is an interesting one. The title is very vague. It can be anything right? In terms of the content, I regard this one to be a better one. It has some research and data, not just my opinions or feelings. It shows me that quality is better than just a lazy post. (themes: large selling platforms for small business, print on demand, Etsy)
4. and a consolation prize: Provide value and you will be rewarded. I could not help myself and include this 🙂 It is a very short post, more emotional than other posts. Reassuring myself that what I believe in is actually true. It did resonate with others and I am happy about it. This is what I believe social media should be also about – resonating, supporting each other, and upholding values. Yes, I am preachy sometimes…(themes: sharing emotions, feelings and hopes with others, moral values, vulnerability, resonating with others)

So, to conclude this post. The themes that interest me most and I think are helpful, did not gain any traction in the long run. The themes that were more about what I do, backed with some data and emotions, resonated the most.

I would say if something is working for you – double down on that. That is what I am doing from now on and you can catch up with me in another three years to see, whether it worked for me or not 🙂

Have a great summer, dear friends, and don’t give up!

And to add to this a little side note. I do not like to bother people with my e-mails but there was a time when WordPress would send out emails every time you posted something. From the image below you can see what topic was most liked by my readers.