Not everything fitted into my previous post on Social Media. There are some points I think should be mentioned.
Before I decided on which social media I will stay on and which one I will drop, I ran several months of testing. I was mainly looking for these three variables:
- Which media is popular with my audience
- Which media gives me a push for free
- Which media does not emphasise recency
It took me a long time to figure this one out and this will be different for you simply because your business/product/audience might be very different. I don’t think there is one formula for all. I have received lots of advice at this point but I was very confused about all the contradicting suggestions. That added to the confusion and slowed down my process. I would recommend that you follow your own needs and common sense while taking all the advice with a pinch of salt. And to be fair. Most probably the bulk of confusion is caused by the constant changes in the algorithms. It is almost impossible to keep up with them. Therefore focus on what will work for you in the long term regardless.
After several months, I was able to figure out which media did not work for me and should be dropped. The second step was figuring some sort of schedule that will be sustainable and will not drain me. I do not want to slave the media. That is not what I am looking for. Quite the opposite. I figured that the algorithm will accept my schedule if I keep it regular while pushing me here and there to ‘produce’ more.
- how often do I need to post
- minimum of time need
- what type of post works
This step was even more individualised. Here your research skills are more important than ever. And really only you will know what works for you. Once you know it – double down.
And the last step is probably the hardest. Staying with it…I consciously limited my time on social media as a consumer. It ate too much of my time and sometimes I would not even know what I am reading or watching. Instead of that, I go first to creating my pins/posts first and only then I spent some time catching up or checking the trends. This helped me enormously in sticking with it.
- limiting my own consumption of media
- creating my posts/pins first
- following my schedule
If you are posting regularly, you probably know by now that the job is never finished. There is always another pin or post that needs to be done. I would love to get to a point when I am using only one social media. That is what I am working on long-term. I am not keen on posting for the rest of my life 🙂
I am hoping to achieve that by zooming on my analytics. But that I will keep for later perhaps.
P.S. I almost forgot. You can use my template and check your own schedule for Social Media. Is it working? Is it effective? Or does it need tweaking 🙂
Have a great week dear friends!
More about Social Media can be found here.