Summer tends to be a quiet time

Summer tends to be a quiet time, at least on the surface. I am looking at my numbers and again, as every year – I am not happy with them. I know the economy is not great but really, I don’t like to make any excuses for myself and I rather look at things as they are.

Last year, I was excited because I got some traction with several products. Although it was just a few dollars – I was sure I could 10x. Why not, right? I heard so many times that if you get a dollar, you can make it into a hundred. My optimism quickly fizzled out. It stayed at single or double digits – and that is just not sustainable for too long.

I have decided to change my strategy and 10x only those products that will prove themselves and bring me 100 USD/month. So there, new threshold, and by next summer, I should know if that was a good decision or not. Of course, it can happen that I will not be able to make even that – and would mean a serious overhaul of my one-person business strategy.

So, we will see…

Have a great and productive summer, dear friends 🙂

P.S. At the same time, I still working on some social media and building skills that are not easily replaced by AI 🙂

So let me add this in 2024. I have noticed that summer IS a quiet time for my business. In the last couple of years, some people have done well, selling courses and programs in the summer months. I suppose there is a good psychology behind that. People are on holiday but they still want to learn or do something productive that is outside their work. They often pick up a course or two that is connected to their hobby or side hustle. It makes them feel good that they are not completely idle or lazy 🙂

How do I know? This is a pattern I have observed in myself. I like to look at my favorite bloggers and YouTubers whom I followed the whole year and I like to learn from them one thing or two. The things I have learned from those courses I found to be a good value and something I end up using. So if you have a course rethink your launch date and maybe summer is not going to be a quiet time for you!