Still blogging without a “niche”

Niche is a big word in the digital world. I do hear it more often: “What is your niche? You do have to have a niche!” It begins to give me bit of an anxiety simply because I don’t have one. Trust me, I am looking for one 🙂 I have listen to countless self-help gurus and entrepreneurs. And to be honest, I have been confused.

One camp seems to say – choose a niche that is trending, people are interested in and do not write about something just because you love it or because it happens to be your hobby. The opposite camp says – find something that you are interested in, hobby is o.k., you have to have a passion to last in this race… These are very conflicting ideas and it does not help me much. So I went back to basics and thought to myself – it is me who is going to spend the time on this, I should have some interest and passion for the topic.

I do not want to do something just because it is trending or many people are searching for it. As I have a full-time job, I do not want another one that I do only for the bucks. Also, I do like going to website of people who have been doing something for years and with a great expertise. They often have an ability to dive deep and go into a great detail. They often share their successes and fails and that makes it even more appealing and credible.

So here is my checklist as always that might help you to make the right decision.

  1. What do I want from my blog/why I am doing it
  2. Do I have the interest and passion in the topic/niche
  3. Am I thinking short-term or long-term
  4. How deep I want to go
  5. Trending niche or evergreen – which one is more me?

Just a side note:

What is my niche at the moment? Good question. As I wrote in my profile – I am looking forward to an early retirement 🙂 At the same time I do not want live a passionless life. I would say my niche is still unrefined and very broad. I writing about my trials and successes as a little person – ordinary person. Trying to build something outside my full-time job. Using internet and what it offers to do that. Mainly selling on platforms – big and small while developing a blog. I think it is a path many people take these days and I interested in it – freeing yourself from 9-5, gaining more autonomy, not necessarily working less but working with passion even when Mondays come 🙂

Have a great one, dear friends!

2 paths to blogging

Published by Mona

Questions I am trying to solve: Can a "one-person business" survive? Does it have a chance in today's world? Is it sustainable for more than a few years? Is it something that can work long-term? In my blog, I am mainly creating lists with tips on how to avoid numerous burnouts while working full-time (and hoping to retire early hahaha).

2 thoughts on “Still blogging without a “niche”

  1. You’ve listed some valid points! Choosing a trending niche is like choosing something that’s ‘here today gone tomorrow’ (at least that’s what I think). When I first started blogging years ago I was contemplated whether to narrow down my niche to just a specific language or make it broad. I chose the latter because I don’t want to limit myself to just one when I can learn more languages and I can share that with others. Glad I made the right decision.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: